Target audience: Real estate owners in Spain

Selected insights on target audience: Real estate owners in Spain

• Real estate owners typically have a high annual household income
• Success and career advancement are relatively important to real estate owners
• 46% of real estate owners are in the early majority of innovation adopter types
• A relatively high share of real estate owners think that the environment is an issue that needs to be addressed
• Real estate owners remember seeing ads on editorial websites and apps more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Spain
• Gender of consumers in Spain
• Level of education in Spain
• Share of consumers in Spain in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Spain live
• Communities where consumers live in Spain
• Accommodation type and home ownership in Spain
• LGBTQ+ status of consumers in Spain

• Most important aspects of life for consumers in Spain
• Top 10 interests of real estate owners in Spain
• Top 10 hobbies and leisure activities of real estate owners in Spain
• Top 10 sports activities of real estate owners in Spain
• Top 10 sports followed by real estate owners in Spain
• Pets living with real estate owners in Spain

• Agreement with statements in Spain
• The 10 most important issues facing Spain according to real estate owners
• Political attitudes of consumers in Spain
• Innovation adopter types based on statements towards innovation by consumers in Spain
• Economic situation in Spain as percieved by real estate owners
• Perceived personal economic situation of real estate owners
• Agreement with statements regarding economic concerns of real estate owners

• Type of media consumers in Spain have been using in the past 4 weeks
• Top 10 social networks used by real estate owners
• Top 10 channels where real estate owners in Spain remember coming across digital advertising
• Places where consumers in Spain have come across non-digital advertising in the past 4 weeks