Target audience: Real estate owners in South Africa

Statista Consumer Insights report

Target audience: Real estate owners in South Africa

This report offers the reader a comprehensive overview of real estate owners in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark real estate owners in South Africa (''target audience'') against the average South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Real estate owners in South Africa

  • Real estate owners typically have a high annual household income
  • Safety has more importance to real estate owners than to the average consumer
  • 32% of real estate owners are innovators or early adopters of new products
  • A relatively high share of real estate owners think that the economic situation is an issue that needs to be addressed
  • Real estate owners remember seeing ads on video streaming services more often than the average consumer

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