Target audience: Outdoor & lifestyle sport athletes in France

Statista Consumer Insights report

Target audience: Outdoor & lifestyle sport athletes in France

This report offers the reader a comprehensive overview of outdoor & lifestyle sport athletes in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark outdoor & lifestyle sport athletes in France (''target audience'') against the average French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

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Table of contents

Selected insights on target audience: Outdoor & lifestyle sport athletes in France

  • 39% of outdoor & lifestyle sport athletes have a high annual household income
  • Being successful has less importance to outdoor & lifestyle sport athletes than to the average consumer
  • 26% of outdoor & lifestyle sport athletes are laggards when it comes to innovation adoption
  • A relatively high share of outdoor & lifestyle sport athletes think that the environment is an issue that needs to be addressed
  • Outdoor & lifestyle sport athletes remember seeing ads on search engines more often than the average consumer

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