Target audience: Organic food store shoppers in Canada

Statista Consumer Insights report

Target audience: Organic food store shoppers in Canada

This report offers the reader a comprehensive overview of organic food store shoppers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark organic food store shoppers in Canada (''target audience'') against the average Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Organic food store shoppers in Canada

  • 38% of organic food store shoppers have a high annual household income
  • Being successful has more importance to organic food store shoppers than to the average consumer
  • 21% of organic food store shoppers are innovators or early adopters of new products
  • A relatively high share of organic food store shoppers think that education is an issue that needs to be addressed
  • Organic food store shoppers remember seeing ads in apps more often than the average consumer

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