Target audience: Matchmaking / (online) dating users in Brazil

Selected insights on target audience: Matchmaking / (online) dating users in Brazil

• There are dating / matchmaking users throughout all income brackets
• An honest and respectable life has less importance to dating / matchmaking users than to the average consumer
• 27% of dating / matchmaking users are innovators or early adopters of new products
• A relatively low share of dating / matchmaking users think that the environment is an issue that needs to be addressed
• Matchmaking / (online) dating users remember seeing ads on search engines more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Brazil
• Gender of consumers in Brazil
• Level of education in Brazil
• Share of consumers in Brazil in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Brazil live
• Communities where consumers live in Brazil
• Accommodation type and home ownership in Brazil
• LGBTQ+ status of consumers in Brazil

• Most important aspects of life for consumers in Brazil
• Top 10 interests of dating / matchmaking users in Brazil
• Top 10 hobbies and leisure activities of dating / matchmaking users in Brazil
• Top 10 sports activities of dating / matchmaking users in Brazil
• Top 10 sports followed by dating / matchmaking users in Brazil
• Pets living with dating / matchmaking users in Brazil

• Agreement with statements in Brazil
• The 10 most important issues facing Brazil according to dating / matchmaking users
• Political attitudes of consumers in Brazil
• Innovation adopter types based on statements towards innovation by consumers in Brazil
• Economic situation in Brazil as percieved by dating / matchmaking users
• Perceived personal economic situation of dating / matchmaking users
• Agreement with statements regarding economic concerns of dating / matchmaking users

• Type of media consumers in Brazil have been using in the past 4 weeks
• Top 10 social networks used by dating / matchmaking users
• Top 10 channels where dating / matchmaking users in Brazil remember coming across digital advertising
• Places where consumers in Brazil have come across non-digital advertising in the past 4 weeks