Target audience: Hunting & fishing enthusiasts in Austria

Selected insights on target audience: Hunting & fishing enthusiasts in Austria

• Many hunting & fishing enthusiasts have a high annual household income
• Success and career advancement are relatively important to hunting & fishing enthusiasts
• 18% of hunting & fishing enthusiasts are innovators or early adopters of new products
• A relatively high share of hunting & fishing enthusiasts think that the economic situation is an issue that needs to be addressed
• Hunting & fishing enthusiasts remember seeing ads in online stores more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed

• Attitudes towards digital media
• Innovation adoption
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Austria
• Gender of consumers in Austria
• Consumer’s level of education in Austria
• Share of consumers in Austria in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Austria live
• Communities where consumers live in Austria
• LGBTQ+ status of consumers in Austria

• Most important aspects of life for consumers in Austria
• Top 10 interests of hunting & fishing enthusiasts in Austria
• Top 10 hobbies and leisure activities of hunting & fishing enthusiasts in Austria
• Top 10 sports activities of hunting & fishing enthusiasts in Austria
• Top 10 sports followed by hunting & fishing enthusiasts in Austria

• Agreement with statements in Austria
• Innovation adopter types based on statements towards innovation by consumers in Austria
• The 10 most important issues facing Austria according to hunting & fishing enthusiasts
• Political attitudes of consumers in Austria

• Top 10 places where hunting & fishing enthusiasts in Austria have come across digital advertising in the past 4 weeks
• Devices consumers in Austria use regularly to access the internet
• Social media activities in Austria by type
• Places where consumers in Austria have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Austria have been using in the past 4 weeks