Target audience: Daily newspaper subscribers in India

Selected insights on target audience: Daily newspaper subscribers in India

• Many daily newspaper subscribers have a high annual household income
• Daily newspaper subscribers value similar aspects of life as the overall consumer
• 32% of daily newspaper subscribers are innovators or early adopters of new products
• A relatively high share of daily newspaper subscribers think that climate change is an issue that needs to be addressed
• Daily newspaper subscribers remember hearing ads on music portals and streaming services more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed

• Attitudes towards digital media
• Innovation adoption
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in India
• Gender of consumers in India
• Consumer’s level of education in India
• Share of consumers in India in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in India live
• Communities where consumers live in India
• LGBTQ+ status of consumers in India

• Most important aspects of life for consumers in India
• Top 10 interests of daily newspaper subscribers in India
• Top 10 hobbies and leisure activities of daily newspaper subscribers in India
• Top 10 sports activities of daily newspaper subscribers in India
• Top 10 sports followed by daily newspaper subscribers in India

• Agreement with statements in India
• Innovation adopter types based on statements towards innovation by consumers in India
• The 10 most important issues facing India according to daily newspaper subscribers
• Political attitudes of consumers in India

• Top 10 places where daily newspaper subscribers in India have come across digital advertising in the past 4 weeks
• Devices consumers in India use regularly to access the internet
• Social media activities in India by type
• Places where consumers in India have come across non-digital advertising in the past 4 weeks
• Type of media consumers in India have been using in the past 4 weeks