Private label market in the U.S.

Statistics report on the private label market in the U.S.

Private label market in the U.S.

This report provides statistical information about the private label market in the United States. It has been broken down into the following categories: market overview, private label retail, edible and non-edible categories, and consumer behavior.

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Table of contents

Market overview

6
  • Premium Statistic United States: total retail sales 2020-2026
  • Premium Statistic U.S. CPG dollar sales share 2023 by manufacturer
  • Premium Statistic Unit share of private labels in the U.S. 2022-2023
  • Premium Statistic Share of omnichannel CPG private labels sales in the U.S. 2023, by retailer
  • Premium Statistic Share of brick & mortar CPG private labels sales in the U.S. 2023, by retailer
  • Premium Statistic Share of online private label sales in the U.S. 2023, by brand

Private label retail

8
  • Premium Statistic Private label dollar sales in the U.S. 2019-2023
  • Premium Statistic Private label unit sales in the U.S. 2019-2023
  • Premium Statistic Private label dollar share of consumer goods in the U.S. 2019-2023
  • Premium Statistic Private label unit share of consumer goods in the U.S. 2019-2023
  • Premium Statistic Food and nonfood departments store brand dollar sales growth U.S. 2023
  • Premium Statistic Dollar share of private labels in the U.S. 2023, by department
  • Premium Statistic Unit share of private labels in the U.S. 2023, by department
  • Premium Statistic Dollar sales growth of convenience channel store brands U.S. 2022-2023

Edible private label

5
  • Premium Statistic Private brand food and beverage sales in the U.S. 2019-2023
  • Premium Statistic Edible private label product sales value in the U.S. 2023, by category
  • Premium Statistic Edible private label product dollar share in the U.S. 2023, by category
  • Premium Statistic Private brand food and beverage sales volume in the U.S. 2019-2023
  • Premium Statistic Food & beverage private brand unit share in the U.S. 2019-2023

Non-edible private label

5
  • Premium Statistic Private brand non-edible sales value in the U.S. 2019-2023
  • Premium Statistic Non-edible private label product sales value in the U.S. 2023, by category
  • Premium Statistic Non-edible private label product dollar share in the U.S. 2023, by category
  • Premium Statistic Private brand non-edible sales volume in the U.S. 2019-2023
  • Premium Statistic Non-edible private brand unit share in the U.S. 2019-2023

Consumer trends

6
  • Basic Statistic Shoppers' reasons for buying private labels in the U.S.2023
  • Premium Statistic Brand preference for food products among consumers in the U.S. 2023
  • Premium Statistic U.S. consumers who buy store brands to save money by income 2022-2023
  • Premium Statistic U.S. private label share of CPG categories expenditure by income 2023
  • Basic Statistic CPG private label brands household penetration rate U.S. 2023
  • Premium Statistic Private label awareness and purchase according to U.S. Gen Z 2023
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