Google Play Store

Statistics report about the Google Play Store

Google Play Store

This report presents insights and statistics on the Google Play Store. It provides metrics on the available apps on the Google Play Store, Android apps KPIs, as well as data on the Android ecosystem transparency. It also includes information regarding the most used software development kits (SDKs) for Android, as well as the Google Play Store advertising environment. Further statistics and comparisons between app stores can be found in Statista's app stores report, and in the Apple App Store report.

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Table of contents

Overview

5
  • Basic Statistic Annual number of global mobile app downloads 2016-2023
  • Premium Statistic Global mobile app consumer spending 2023, by region
  • Premium Statistic Appstores: quarterly growth of available apps Q2 2024
  • Premium Statistic Number of iOS and Google Play app downloads as of Q1 2024
  • Premium Statistic Global Google Play and Apple App Store app revenues 2024

Google Play Store metrics

7
  • Basic Statistic Google Play: number of available apps as of Q2 2024
  • Premium Statistic Google Play Store: number of available apps Q2 2024, by category
  • Premium Statistic Most popular Google Play app categories 2024
  • Premium Statistic Google Play: growth of available apps Q2 2024, by category
  • Basic Statistic Google Play: quarterly growth of available apps as 2015-2024
  • Basic Statistic Google Play: number of available gaming apps as of Q2 2024
  • Premium Statistic Google Play: number of available medical apps as of Q2 2024

Performance

7
  • Premium Statistic Most popular Google Play app categories 2024
  • Premium Statistic Leading global markets for Google Play Store app downloads H1 2024
  • Premium Statistic Leading global markets for mobile app revenue on the Google Play Store H1 2024
  • Basic Statistic Most downloaded Google apps worldwide 2024
  • Basic Statistic Android apps global retention rates H1 2024, by category
  • Premium Statistic Global Android app retention rate Q3 2023
  • Premium Statistic Average price of paid Android apps 2024

App developers and Google Play ecosystem

4
  • Basic Statistic Mobile operating systems targeted by developers globally 2022-2023
  • Basic Statistic Revenue split for app stores worldwide 2024
  • Premium Statistic Global revenue split on the Google Play Store worldwide 2024
  • Basic Statistic Google Play Store U.S. AG monopoly settlement 2023

Software development kits (SDKs)

8
  • Basic Statistic Leading mobile Android app analytics SDKs 2024
  • Basic Statistic Leading mobile Android app ad network SDKs 2024
  • Basic Statistic Leading mobile Android app attribution SDKs 2024
  • Basic Statistic Leading mobile Android app commerce SDKs 2024
  • Basic Statistic Leading mobile Android app communication SDKs 2024
  • Basic Statistic Leading mobile Android app marketing automation SDKs 2024
  • Basic Statistic Leading mobile Android app audience and data intelligence SDKs 2024
  • Basic Statistic Leading mobile Android app backend and cloud SDKs 2024

Android ecosystem transparency

4
  • Premium Statistic Average quarterly PHAs installed via the Google Play Store 2018-2024
  • Premium Statistic Countries with the highest share of PHAs installs in the Google Play Store 2020-2024
  • Basic Statistic Distribution of PHAs installed via the Google Play Store Q1 2024, by type
  • Premium Statistic Privacy violation prevention on the Google Play Store 2023

Google Play advertising environment

5
  • Premium Statistic In-app interstitial ads eCPM for Android in the U.S. 2023
  • Premium Statistic In-app rewarded ads eCPM for Android in the U.S. 2023
  • Premium Statistic In-app ads eCPM in the UK 2023, by OS & ad type
  • Premium Statistic In-app rewarded ads eCPM for Android in selected countries 2023
  • Premium Statistic Global Android users opting out of personalized ads 2023

Spotlight: App Store Optimization (ASO)

7
  • Basic Statistic Google Play Store most popular day for app and gaming release update day 2024
  • Basic Statistic Google Play Store app update frequency 2024
  • Premium Statistic U.S. Google Play Store mobile app download conversion rates 2023 by category
  • Premium Statistic Metadata update among leading Google Play apps in the U.S. 2023, by frequency
  • Premium Statistic A/B testing among leading Google Play apps in the U.S. 2023, by frequency
  • Premium Statistic Title translation and localization among leading Google Play apps in the U.S. 2023
  • Premium Statistic Google Play apps and games leading in-app events in the U.S. 2023
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