Messengers: Microsoft Teams users in Spain

Selected insights on messengers: Microsoft Teams users in Spain

• 40% of Microsoft Teams users are part of Generation X
• Microsoft Teams is more popular among male messenger users than female messenger users
• Microsoft Teams has a larger share of users with a high income than other messenger services
• Microsoft Teams users are more likely to live in cities with over 1 million inhabitants than messenger users in general
• Success and career advancement are relatively important to Microsoft Teams users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors