Direct mail advertising and marketing in the United States

Statistics report on direct mail advertising and marketing in the United States

Direct mail advertising and marketing in the United States

A compilation of the latest statistical information on the direct mail advertising and marketing industry in the United States. It provides a U.S.-based overview of the sector regarding values and volumes before delving into the market's structure. The report features both marketers' and consumers' perspectives on direct mail use.

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Table of contents

Overview

9
  • Premium Statistic Direct mail marketing spending in the U.S. 2019-2023
  • Premium Statistic Advertising expenditure in the U.S. 2024, by medium
  • Premium Statistic Change in offline marketing spending in the U.S. 2023-2024, by medium
  • Premium Forecast Annual change in direct mail advertising spending in the U.S. 2019-2030
  • Premium Statistic Return on investment (ROI) of ad campaigns in selected media in the U.S. in 2023
  • Premium Statistic Direct mail volume in the U.S. 2018-2023
  • Premium Statistic Distribution of direct mail units sent in the U.S. 2023, by format
  • Premium Statistic United States Postal Service advertising mail volume 2004-2023
  • Premium Statistic Direct mail pieces received by an average household in the U.S. 2020-2023, by type

Market structure

6
  • Premium Statistic Estimated aggregate revenue of direct mail ad companies in the U.S. 2000-2022
  • Premium Statistic Direct mail ad companies' estimated revenue in the U.S. 2022, by source
  • Basic Statistic No. of establishments in the advertising industry in the U.S. 2007-2021, by segment
  • Premium Statistic Expenses of U.S. direct mail advertising companies 2007-2021
  • Basic Statistic Number of employees in the advertising industry in the U.S. 2009-2022, by segment
  • Premium Statistic Annual payroll in the advertising industry in the U.S. 2017-2022, by sector

Marketers' perspective

10
  • Premium Statistic Share of marketing budgets allocated to direct mail in Canada and the U.S. 2023
  • Premium Statistic Changes in direct mail budget according to marketers in Canada and the U.S. 2023
  • Premium Statistic Leading direct mail types planned for 2024 in Canada and the U.S. 2023
  • Premium Statistic Top tactics for measuring direct mail's ROI in Canada and the U.S. 2023
  • Premium Statistic Share of direct mail campaigns according to marketers in Canada & the U.S. 2023
  • Premium Statistic Marketers reallocating digital marketing budget into direct mail in the U.S 2023
  • Premium Statistic Most important use cases direct mail fulfills for organizations in the U.S. 2023
  • Premium Statistic Top advantages of direct mail according to marketing strategists in the U.S. 2024
  • Premium Statistic Sectors with direct mail's best ROI according to marketers in North America 2023
  • Premium Statistic Direct mail's leading challenges according to marketers in North America 2023

Consumers' perspective

10
  • Premium Forecast Non-digital advertising touchpoints in the U.S. 2024
  • Premium Statistic Top consumer attitudes toward marketing messages they received in the U.S. 2024
  • Premium Statistic Preferred change in volume of marketing messages among consumers in the U.S. 2024
  • Premium Statistic Share of adults unsubscribing from brands sending too many messages in the U.S. 2024
  • Premium Statistic Adult consumers' leading attitudes toward direct mail in the U.S. 2024
  • Premium Statistic Consumer perception of direct mail frequency in the U.S. 2024
  • Premium Statistic Top features encouraging consumers to open a piece of direct mail in the U.S. 2023
  • Premium Statistic Image types making a direct mail piece most appealing to consumers in the U.S. 2024
  • Premium Statistic Top actions consumers took upon receiving direct mail in the U.S. 2024
  • Premium Statistic Consumers' preferred direct mail formats for brands they know in the U.S. 2024
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