Grocery delivery: Gorillas users in the Netherlands

Consumer Insights report

Grocery delivery: Gorillas users in the Netherlands

This report offers the reader a comprehensive overview of Gorillas users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Gorillas users in the Netherlands (''brand users'') against Dutch grocery delivery users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Gorillas users in the Netherlands

  • The share of grocery delivery users using Gorillas declined by 6 percentage points since Q2 of 2022
  • Gorillas is more popular among Generation Z than other grocery delivery services
  • Gorillas is more popular among male grocery delivery users than female grocery delivery users
  • A relatively high share of Gorillas users have a college degree
  • Success and career advancement are relatively important to Gorillas users

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