Grocery delivery: Gorillas users in Germany

Consumer Insights report

Grocery delivery: Gorillas users in Germany

This report offers the reader a comprehensive overview of Gorillas users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Gorillas users in Germany (''brand users'') against German grocery delivery users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Gorillas users in Germany

  • Gorillas is more popular among Millennials than other grocery delivery services
  • 54% of Gorillas users are male
  • Gorillas has a larger share of users with a high income than other grocery delivery services
  • Gorillas users are more likely to live in cities with over 1 million inhabitants than grocery delivery users in general
  • Safety and security is less important to Gorillas users than to other grocery delivery users

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