Restaurant delivery: magicpin users in India

Consumer Insights report

Restaurant delivery: magicpin users in India

This report offers the reader a comprehensive overview of magicpin users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark magicpin users in India (''brand users'') against Indian restaurant delivery users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on restaurant delivery: magicpin users in India

  • Like other restaurant delivery services, magicpin has a high share of users that are Millennials
  • magicpin has more male than female users
  • Just like restaurant delivery users in general, magicpin users are relatively unlikely to have a low income
  • magicpin users are more likely to live in megacities than the average consumer
  • A happy relationship is less important to magicpin users than to other restaurant delivery users

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