Online dating: Tinder users in the United Kingdom

Consumer Insights report

Online dating: Tinder users in the United Kingdom

This report offers the reader a comprehensive overview of Tinder users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tinder users in the United Kingdom (''brand users'') against UK online dating users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Tinder users in the United Kingdom

  • The share of online dating users using Tinder declined by 16 percentage points since Q1 of 2022
  • Tinder is more popular among Generation Z than other online dating services
  • Tinder is more popular among male online dating users than female online dating users
  • 28% of Tinder users have a master's degree or the equivalent
  • Having a good time is more important to Tinder users than to other online dating users

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