Gen Z consumers in China

Statistics report about Generation Z consumers in China

Gen Z consumers in China

In this report, you will find graphs and information about China's Generation Z consumers (born between 1995 and 2009). In addition to demographic and financial information, the report contains key statistics about Gen Z' online and offline shopping habits.

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Table of contents

Gen Z population in China

3
  • Basic Statistic Age distribution in China 2013-2023
  • Basic Statistic Population distribution by five-year age group in China 2023
  • Premium Statistic Education level of Generation Z in China 2024

Financial and employment background

5
  • Premium Statistic Monthly surveyed urban youth unemployment rate in China 2021-2024
  • Premium Statistic Annual disposable household income of Chinese Gen-Z 2024
  • Premium Statistic Confidence level in the economy among Chinese consumers 2023, by generation
  • Premium Statistic Self-assessed personal economic situation in China 2024, by generation
  • Premium Statistic Impact of the economic circumstances on Gen Z in China 2024

Gen Z online shoppers

5
  • Premium Statistic Online purchases of Zoomers in China 2024, by category
  • Premium Statistic Attitudes towards online shopping among Chinese Zoomers 2024
  • Premium Statistic Commonly used social media platforms for social commerce China 2023, by age
  • Premium Statistic Share of fresh food e-commerce shoppers China 2023, by age group
  • Premium Statistic Consumers using a brand or store's official app in China 2023, by age group

Selected consumer goods

5
  • Premium Statistic Color makeup consumer distribution China 2023, by age
  • Premium Statistic Domestic cosmetic product consumer distribution China 2023, by age
  • Premium Statistic Male makeup consumer distribution China 2023, by age
  • Premium Statistic Share of luxury consumers China 2023, by age group
  • Premium Statistic Breakdown of coffee drinkers in China 2023, by age group

Shopping preferences and behaviors

6
  • Premium Statistic Leading purchase channels by consumer age in China 2023
  • Premium Statistic Popular physical stores among Zoomers in China 2024
  • Premium Statistic Share of second-hand shoppers in China 2024, by generation
  • Premium Statistic Purchase intention of Chinese Zoomers 2024, by product category
  • Premium Statistic Brand awareness of Chinese Zoomers 2024, by product category
  • Premium Statistic Share of Gen Z household purchase decision makers in China 2024, by product type
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