Consumer Insights report
Download the methodology and research design of the Statista Consumer Insights. Survey data made easy: Our Consumer Insights capture attitudes, consumer behavior, and media usage of consumers worldwide, covering both the online and offline world. Transparent, up-to-date, representative, comprehensive, detailed, and inclusive.
Chapter 01 - Idea and contents
Every really good survey starts with a good questionnaire. Wrong, it starts way before that, with a clear idea and intelligent research design. Our concept is all about your needs, and the Statista Consumer Insights are effective, international, regional, up to date, and versatile.
Chapter 02 - Method and data quality
What do online research and farming have in common? Meticulous fieldwork ensures an A-grade product. We guarantee the quality of our Consumer Insights surveys’ results through professional online panel service providers, a split questionnaire design, quota sampling, rolling waves, inclusivity, smart quality assurance, and transparent data cleaning.
Chapter 03 - Solutions
Understand your audience to master trends, brands, and markets. Not yet sure how exactly? Relax, in this chapter you will find customized solutions, and none of them require more than just three steps in our Consumer Insights tool.
Chapter 04 - Consumer Insights tool
Every professional task requires effective tools to get the job done. With the Consumer Insights tool, you get a well-designed toolbox enabling you to use our survey data for your solutions. This chapter introduces a set of advanced features of our tool.
Chapter 05 - First things last: appendix
Here you will find answers to the most frequently asked questions about the Statista Consumer Insights, as well as some links that we encourage you to visit. We also show you which regions we distinguish in each of the countries we survey and where we got all the beautiful pictures in this document.
Introduction
We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.
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