News websites: news.qq.com readers in China

Consumer Insights report

News websites: news.qq.com readers in China

This Brand Report covers news.qq.com in the news websites market of China. Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of March 2023.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of news.qq.com readers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark news.qq.com readers in China (''brand users'') against Chinese E-paper readers in general (''category users''), and the overall Chinese onliner, labelled as ''all respondents'' in the charts.

The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries.

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