Home insurance: AA customers in the United Kingdom

Consumer Insights report

Home insurance: AA customers in the United Kingdom

This report offers the reader a comprehensive overview of AA customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AA customers in the United Kingdom (''brand users'') against UK home insurance holders in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: AA customers in the United Kingdom

  • AA is more popular among Millennials than other home insurance brands
  • A relatively high share of AA customers have a college degree
  • AA customers are more likely to live in megacities than home insurance holders in general
  • Snapchat is more popular among AA customers than the average home insurance holder

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