Luxury marketing in China

Statistics report on luxury marketing in China

Luxury marketing in China

This report presents the key figures about luxury marketing in China. Starting with an overview on China's luxury market and leading brands, the report then looks into high-end labels' strategies in online marketing and brand endorsements. The report ends with valuable insights on Chinese luxury consumers.

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Table of contents

Luxury market overview

5
  • Premium Statistic Market size of China's personal luxury goods market 2017-2030
  • Premium Statistic Domestic luxury consumption China 2013-2023
  • Premium Statistic Luxury product penetration China 2023, by product type
  • Premium Statistic CAGR of China's luxury goods market 2018-2023, by segment
  • Premium Statistic Luxury good brand market share in China 2022, by brand

Leading brands

5
  • Premium Statistic Most powerful luxury fashion brands in China 2023
  • Premium Statistic Leading luxury beauty brands in online advertising in China Q1 2024
  • Premium Statistic Leading luxury jewelry brands in online advertising in China Q1 2024
  • Premium Statistic Leading luxury fashion brands in online advertising in China Q1 2024
  • Premium Statistic Most successful luxury brands on Douyin in China 2024

Online marketing

6
  • Premium Statistic Online ad spend change of luxury goods market in China 2023-2024
  • Premium Statistic Distribution of online luxury goods ads in China Q1 2024, by device
  • Premium Statistic Distribution of online luxury goods ads in China Q1 2024, by ad format
  • Premium Statistic Distribution of online luxury goods ads in China Q1 2024, by advertiser sector
  • Premium Statistic Number of luxury brands related posts by influencers in China 2023
  • Premium Statistic Popular types of websites for luxury goods advertisements in China Q1 2024

Brand endorsement

5
  • Premium Statistic Share of brand endorsers in China 2023-2024, by industry
  • Premium Statistic Number of luxury brand endorsers in China 2023-2024, by brand
  • Premium Statistic Share of luxury brand endorsers in China 2023-2024, by gender
  • Premium Statistic Share of luxury brand endorsers in China 2023-2024, by generation
  • Premium Statistic Share of luxury brand endorsers in China 2023, by celebrity image

Luxury consumers

6
  • Premium Statistic Influence channels for luxury consumers in China 2023
  • Premium Statistic Content sparking interest of consumers in luxury in China 2023
  • Premium Statistic Major elements for engaging luxury marketing in China 2023
  • Premium Statistic Leading shopping channels for purchasing luxury goods China Q1 2023
  • Premium Statistic Leading actions for foreign luxury brands to attract consumers in China 2022
  • Premium Statistic Factors for switching to another luxury brand in Greater China 2022
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