Social media in Nigeria

Statistics report on social networks in Nigeria

Social media in Nigeria

This report provides statistical information about social media in Nigeria. It first gives insights on social media usage in the country and Africa, including user penetration and evolution. It also presents data on Nigeria's internet, social network platforms, and demographics. Lastly, an overview of social media advertising reach and revenue is provided.

Table of contents

Overview

7
  • Premium Forecast Social media users in Africa 2020-2029
  • Premium Statistic Social media penetration in Africa 2024, by region
  • Premium Forecast Social media users in Western Africa 2020-2029
  • Premium Statistic Penetration rate of internet users in Nigeria 2017-2023
  • Premium Statistic Favorite social media channels in Nigeria 2023
  • Premium Statistic Types of social media accounts followed in Nigeria 2023
  • Premium Statistic Main reasons for using social media in Nigeria 2023

Internet

6
  • Premium Statistic Number of internet users in Nigeria 2017-2024
  • Basic Statistic Nigeria: mobile internet users 2020-2029
  • Premium Statistic Price for 1GB mobile data in Nigeria 2023
  • Basic Statistic Main internet providers in Nigeria 2023, by number of active subscribers
  • Premium Statistic Digital privacy protection measures taken by internet users in Nigeria 2023
  • Premium Statistic Distribution of devices used for internet access in Nigeria 2020

Social media usage

5
  • Premium Statistic Number of active social media users in Nigeria 2017-2023
  • Premium Statistic Percentage change in number of social media users in Nigeria 2015-2022
  • Premium Statistic Share of social media users in Nigeria 2023, by gender
  • Basic Statistic Leading social media platforms in Nigeria 2023
  • Premium Statistic Leading social media brands for news in Nigeria 2023

Platforms and users

7
  • Premium Forecast WhatsApp users in Nigeria 2020-2029
  • Basic Statistic Nigeria: number of Facebook users 2017-2026
  • Premium Forecast Instagram users in Nigeria 2019-2028
  • Premium Forecast Twitter users in Nigeria 2017-2020
  • Premium Forecast Number of LinkedIn users in Nigeria 2019-2028
  • Premium Forecast Youtube users in Nigeria 2017-2025
  • Premium Forecast Snapchat users in Nigeria 2019-2028

Platforms and user demographics

7
  • Premium Statistic Facebook users in Nigeria 2023, by gender
  • Premium Statistic Nigeria: Facebook users 2023, by age group
  • Premium Statistic Nigeria: Facebook Messenger users 2023, by gender
  • Premium Statistic Nigeria: Facebook Messenger users 2023, by age group
  • Premium Statistic Share of Instagram users in Nigeria 2023, by gender
  • Premium Statistic Nigeria: Instagram users 2023, by age group
  • Premium Statistic Share of LinkedIn users in Nigeria 2023, by age group

Advertising reach and revenue

4
  • Premium Statistic Social media ad-audience in Nigeria 2022, by platform
  • Premium Statistic Distribution of social media ad-audience in Nigeria 2024, by age and gender
  • Premium Statistic Nigeria internet ad revenue 2011-2023
  • Premium Statistic Nigeria digital ad revenue 2010-2023, by device

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