Loyalty programs and marketing in the United States

Statistics report on loyalty programs and marketing in the United States

Loyalty programs and marketing in the United States

This report provides statistical information about loyalty programs and loyalty marketing in the United States. Charts and graphs display data on brand trust and brand loyalty. Additionally, the report compiles data on consumers' insights and marketers' perspectives concerning loyalty programs.

Table of contents

Overview

5
  • Premium Statistic Loyalty management market value worldwide 2024-2032
  • Premium Statistic Average number of active and total loyalty program memberships in the U.S. 2015-2024
  • Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
  • Premium Statistic Consumers intending to participate in loyalty programs in the U.S 2023, by generation
  • Premium Statistic Share of consumers planning to join loyalty programs in the U.S. 2022, by generation

Brand trust & brand loyalty

8
  • Premium Statistic Most trusted brands in the U.S. 2024
  • Premium Statistic Importance of business trust among consumers in the U.S. & Western Europe 2021
  • Premium Statistic Consumers trusting local business more than e-commerce in the U.S. & Europe 2021
  • Premium Statistic Consumer actions following the lost of trust in a brand in the U.S. 2022
  • Premium Statistic Leading factors driving brand loyalty among consumers in the U.S. 2023
  • Premium Statistic Type of brands consumers plan to stay loyal to during a recession in the U.S. 2022
  • Premium Statistic Brand loyalty in the face of a recession in the U.S. 2022
  • Premium Statistic Leading ways U.S. consumers show loyalty to a brand or company 2022

Marketer perspective

5
  • Premium Statistic Time span of running loyalty programs worldwide 2022
  • Premium Statistic Popular functionalities of loyalty programs offered worldwide 2022
  • Premium Statistic Factors positively affecting customer loyalty according to U.S. executives 2022
  • Premium Statistic Factors negatively affecting customer loyalty according to U.S. executives 2022
  • Premium Statistic Executives' perceptions of loyalty programs in the U.S. 2022

Consumer perspective

8
  • Premium Statistic U.S. buyers joining loyalty programs to show devotion to a brand 2022, by generation
  • Premium Statistic Benefits motivating consumers towards loyalty programs in the U.S. 2022
  • Premium Statistic Leading features seen as desirable in loyalty programs by consumers in the U.S. 2023
  • Premium Statistic Importance of loyalty programs for personalization according to U.S. consumers 2022
  • Premium Statistic Reasons for U.S. consumers for not joining a premium loyalty program 2022
  • Premium Statistic Share of consumers planning to join loyalty programs in the U.S. 2022, by generation
  • Premium Statistic Impact of loyalty programs on consumer buying decision in the U.S. 2024
  • Premium Statistic Top ways in which loyalty programs influenced consumer behavior in the U.S. 2023

Benchmarks

8
  • Premium Statistic Leading U.S. retailers with below average consumer loyalty 2021
  • Premium Statistic Leading U.S. retailers with above average consumer loyalty 2021
  • Premium Statistic Leading big box stores in the U.S. Q1 2022, by consumer loyalty score
  • Premium Statistic Leading drugstores in the U.S. Q1 2022, by consumer loyalty score
  • Premium Statistic Leading department stores in the U.S. Q1 2022, by consumer loyalty score
  • Basic Statistic Leading apparel stores in the U.S. Q1 2022, by consumer loyalty score
  • Premium Statistic Leading QSR chains in the U.S. Q1 2022, by consumer loyalty score
  • Premium Statistic Airline loyalty programs' rewards by flyer type U.S. 2022
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