Loyalty programs and marketing in the United States

Statistics report on loyalty programs and marketing in the United States

Loyalty programs and marketing in the United States

This report provides statistical information about loyalty programs and loyalty marketing in the United States. Charts and graphs display data on brand trust and brand loyalty. Additionally, the report compiles data on consumers' insights and marketers' perspectives concerning loyalty programs.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic Loyalty management market value worldwide 2023-2032
  • Premium Statistic Average number of active and total loyalty program memberships in the U.S. 2015-2023
  • Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
  • Premium Statistic Consumers intending to participate in loyalty programs in the U.S 2023, by generation
  • Premium Statistic Share of consumers planning to join loyalty programs in the U.S. 2022, by generation

Brand trust & brand loyalty

8
  • Premium Statistic Most trusted brands in the U.S. 2024
  • Premium Statistic Importance of business trust among consumers in the U.S. & Western Europe 2021
  • Premium Statistic Consumers trusting local business more than e-commerce in the U.S. & Europe 2021
  • Premium Statistic Consumer actions following the lost of trust in a brand in the U.S. 2022
  • Premium Statistic Leading factors driving brand loyalty among consumers in the U.S. 2023
  • Premium Statistic Type of brands consumers plan to stay loyal to during a recession in the U.S. 2022
  • Premium Statistic Brand loyalty in the face of a recession in the U.S. 2022
  • Premium Statistic Leading ways U.S. consumers show loyalty to a brand or company 2022

Marketer perspective

5
  • Premium Statistic Time span of running loyalty programs worldwide 2022
  • Premium Statistic Popular functionalities of loyalty programs offered worldwide 2022
  • Premium Statistic Factors positively affecting customer loyalty according to U.S. executives 2022
  • Premium Statistic Factors negatively affecting customer loyalty according to U.S. executives 2022
  • Premium Statistic Executives' perceptions of loyalty programs in the U.S. 2022

Consumer perspective

8
  • Premium Statistic U.S. buyers joining loyalty programs to show devotion to a brand 2022, by generation
  • Premium Statistic Benefits motivating consumers towards loyalty programs in the U.S. 2022
  • Premium Statistic Leading features seen as desirable in loyalty programs by consumers in the U.S. 2023
  • Premium Statistic Importance of loyalty programs for personalization according to U.S. consumers 2022
  • Premium Statistic Reasons for U.S. consumers for not joining a premium loyalty program 2022
  • Premium Statistic Share of consumers planning to join loyalty programs in the U.S. 2022, by generation
  • Premium Statistic Impact of loyalty programs on consumer buying decision in the U.S. 2022
  • Premium Statistic Top ways in which loyalty programs influenced consumer behavior in the U.S. 2022

Benchmarks

8
  • Premium Statistic Leading U.S. retailers with below average consumer loyalty 2021
  • Premium Statistic Leading U.S. retailers with above average consumer loyalty 2021
  • Premium Statistic Leading big box stores in the U.S. Q1 2022, by consumer loyalty score
  • Premium Statistic Leading drugstores in the U.S. Q1 2022, by consumer loyalty score
  • Premium Statistic Leading department stores in the U.S. Q1 2022, by consumer loyalty score
  • Basic Statistic Leading apparel stores in the U.S. Q1 2022, by consumer loyalty score
  • Premium Statistic Leading QSR chains in the U.S. Q1 2022, by consumer loyalty score
  • Premium Statistic Airline loyalty programs' rewards by flyer type U.S. 2022
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Supermarket loyalty programs
  • Advertising in New Zealand
  • Advertising in Indonesia
  • Social media advertising and marketing worldwide
  • X (formerly Twitter)
  • Advertising in China
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Belgium
  • Advertising in Turkey
  • Sports brands
  • Brands in India
  • E-mail usage in the United States
  • Digital retail media advertising worldwide
  • Television in Germany
  • Media in Brazil
  • Programmatic advertising in Europe
  • Digital advertising in MENA
  • Digital advertising in Russia
  • Advertising and marketing to children in the U.S.

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)