Digital retail media advertising in the United States

Statistics report on digital retail media advertising in the United States

Digital retail media advertising in the United States

This report has been compiled to provide statistical information about digital retail media advertising in the United States.

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Table of contents

Overview

7
  • Premium Statistic Digital retail media ad revenue in the U.S. 2022-2023
  • Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
  • Premium Statistic Retail share in digital ad spend & digital ad revenue in the U.S. 2020-2027
  • Premium Statistic On-site vs. off-site retail media ad spend in the U.S. 2021-2025
  • Premium Statistic Off-site retail media ad spend in the U.S. 2023-2027
  • Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
  • Premium Statistic Retailers reporting an uplift in revenue due to their investment in retail media 2023

Key players

7
  • Premium Statistic Revenue of retail media platforms worldwide 2022-2023
  • Premium Statistic Retailers with highest ad revenues in the U.S. 2023
  • Basic Statistic Retail media ad spend 2025, by platform
  • Premium Statistic Leading retail media platforms in North America 2023
  • Premium Statistic Targeting effectiveness of major RMNs in the U.S. 2023
  • Premium Statistic Retail media networks with best data sharing capabilities in the U.S. 2023
  • Premium Statistic Retail media networks with highest ROI in the U.S. 2023

Marketer insights

11
  • Premium Statistic Reasons for working with retail media networks in the U.S. 2022
  • Premium Statistic Tactics falling into the definition of retail media according to U.S. marketers 2023
  • Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
  • Premium Statistic Top measurement attributes of RMNs in the U.S. 2023
  • Premium Statistic Leading KPIs of retail media campaigns in the U.S. 2024
  • Premium Statistic Goals of retail media campaigns in the U.S. 2024
  • Premium Statistic Leading ad formats in retail media campaigns in the U.S. 2024
  • Premium Statistic Leading digital retail media ad formats in North America 2023
  • Premium Statistic Necessity for 3rd-party RMN verification in the U.S. & Western Europe 2023
  • Premium Statistic Necessity to ensure retail media ad quality in the U.S. & Western Europe 2023
  • Premium Statistic Challenges of retail media advertising in the U.S. 2023

Consumer insights

8
  • Premium Statistic Main online platforms for product research in the U.S. 2023
  • Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
  • Premium Statistic Channels used for product research in the Americas 2023
  • Basic Statistic Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
  • Premium Statistic Leading groceries websites in the U.S. 2023, based on visit share
  • Premium Statistic Holiday season retail advertisers with highest consumer awareness in the U.S. 2022
  • Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
  • Premium Statistic Leading retail media ad types in the U.S. 2023
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