Programmatic advertising in Europe

Statistics report on programmatic advertising in Europe

Programmatic advertising in Europe

This report has been compiled to provide statistical information about programmatic advertising in Europe.

Table of contents

Overview

5
  • Premium Statistic Programmatic ad spend worldwide 2017-2028
  • Premium Statistic Distribution of programmatic ad spend worldwide 2024, by region
  • Premium Statistic Programmatic advertising market value in Europe 2017-2028
  • Premium Statistic Programmatic ad spend growth in Europe 2018-2028
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024

Regional data

7
  • Premium Statistic Largest programmatic markets in Europe 2024
  • Premium Statistic Leading programmatic markets in Europe 2024, by growth rate
  • Premium Statistic Largest programmatic markets in Western Europe 2024
  • Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
  • Premium Statistic Largest programmatic markets in Central & Eastern Europe 2024
  • Premium Statistic Leading programmatic markets in Central & Eastern Europe 2024, by growth rate
  • Premium Statistic Programmatic share of display ad spend in Europe 2023, by country

United Kingdom

6
  • Premium Statistic Programmatic ad spend in the UK 2017-2028
  • Premium Statistic Programmatic ad spend growth in the UK 2018-2028
  • Premium Statistic Content that endangers brand safety in the UK 2023
  • Premium Statistic Programmatic share of display ad spend in the UK 2013-2024
  • Premium Statistic Selected data on programmatic advertising in the UK 2023
  • Premium Statistic DOOH advertising campaigns in the UK 2023, by purchase method

Germany

3
  • Premium Statistic Programmatic ad spend in Germany 2017-2028
  • Premium Statistic Programmatic ad spend growth in Germany 2018-2028
  • Premium Statistic Programmatic share in display & video advertising spending in Germany 2023-2027

France

4
  • Premium Statistic Programmatic ad spend in France 2017-2028
  • Premium Statistic Programmatic ad spend growth in France 2018-2028
  • Premium Statistic Programmatic ad spend in France 2020-2023, by format
  • Premium Statistic Programmatic ad CPM in France 2023

Marketer insights

6
  • Premium Statistic Drivers of investment in programmatic advertising in Europe 2024
  • Premium Statistic Barriers to programmatic ad investment in Europe 2024
  • Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2024, by stakeholder type
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024
  • Premium Statistic Use of AI in programmatic advertising in Europe 2023
  • Premium Statistic Ad channels whose budgets are being shifted to retail media in Europe 2024
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FURTHER REPORTS

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