Video-on-demand: Netflix users in South Africa

Consumer Insights report

Video-on-demand: Netflix users in South Africa

This report offers the reader a comprehensive overview of Netflix users in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Netflix users in South Africa (''brand users'') against South African video-on-demand users in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: Netflix users in South Africa

  • The age distribution of Netflix users and video-on-demand users overall is fairly similar
  • There is a fairly even split of male and female Netflix users
  • Compared to the average consumer, Netflix users are more likely to have a high income
  • Video-on-demand users in general and Netflix users specifically, live in a similar type of communitiy
  • Similar aspects of life are important to Netflix users and other video-on-demand users

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