TVs: LG owners in South Africa

Consumer Insights report

TVs: LG owners in South Africa

This report offers the reader a comprehensive overview of LG owners in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark LG owners in South Africa (''brand users'') against South African TV owners in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on TVs: LG owners in South Africa

  • 49% of LG owners are Millennials
  • LG has more male than female owners
  • LG has a smaller share of owners with a high income than other TV brands
  • 20% of LG owners live in small towns
  • Having a good time is less important to LG owners than to other TV owners

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