Smartphones: Huawei users in South Africa

Consumer Insights report

Smartphones: Huawei users in South Africa

This report offers the reader a comprehensive overview of Huawei users in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Huawei users in South Africa (''brand users'') against South African smartphone users in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on smartphones: Huawei users in South Africa

  • 48% of Huawei users are Millennials
  • There is a fairly even split of male and female Huawei users
  • Huawei has a smaller share of users with a high income than other smartphone brands
  • Huawei users are more likely to live in small towns than smartphone users in general
  • Being successful is an important aspect of life for 65% of Huawei users

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