Ride sharing: Uber users in South Africa

Consumer Insights report

Ride sharing: Uber users in South Africa

This report offers the reader a comprehensive overview of Uber users in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Uber users in South Africa (''brand users'') against South African ride sharing users in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on ride sharing: Uber users in South Africa

  • The age distribution of Uber users and ride sharing users overall is fairly similar
  • There is a fairly even split of male and female Uber users
  • Compared to the average consumer, Uber users are more likely to have a high income
  • Ride sharing users in general and Uber users specifically, live in similar type of communities
  • Similar aspects of life are important to Uber users and other ride sharing users

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