Ride sharing: Uber users in South Africa

Selected insights on ride sharing: Uber users in South Africa

• The age distribution of Uber users and ride sharing users overall is fairly similar
• There is a fairly even split of male and female Uber users
• Compared to the average consumer, Uber users are more likely to have a high income
• Ride sharing users in general and Uber users specifically, live in similar type of communities
• Similar aspects of life are important to Uber users and other ride sharing users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors