Online shops: Amazon shoppers in South Africa

Consumer Insights report

Online shops: Amazon shoppers in South Africa

This report offers the reader a comprehensive overview of Amazon shoppers in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in South Africa (''brand users'') against South African online shoppers in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: Amazon shoppers in South Africa

  • Amazon is more popular among Generation Z than other online shops
  • There is a fairly even split of male and female Amazon shoppers
  • Amazon has a larger share of shoppers with a high income than other online shops
  • Online shoppers in general and Amazon shoppers specifically, live in similar type of communities
  • An honest and respectable life is less important to Amazon shoppers than to other online shoppers

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