Online shops: Sephora shoppers in the United States

Consumer Insights report

Online shops: Sephora shoppers in the United States

This report offers the reader a comprehensive overview of Sephora shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sephora shoppers in the United States (''brand users'') against U.S. online shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online shops: Sephora shoppers in the United States

  • Sephora is more popular among Generation Z than other online shops
  • Sephora is more popular among female online shoppers than male online shoppers
  • Sephora has a larger share of shoppers with a high income than other online shops
  • Sephora shoppers are more likely to live in cities and urban areas than online shoppers in general
  • Success and career advancement are relatively important to Sephora shoppers

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