Online shops: MediaMarkt shoppers in the Netherlands

Consumer Insights report

Online shops: MediaMarkt shoppers in the Netherlands

This report offers the reader a comprehensive overview of MediaMarkt shoppers in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark MediaMarkt shoppers in the Netherlands (''brand users'') against Dutch online shoppers in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: MediaMarkt shoppers in the Netherlands

  • MediaMarkt is more popular among Generation Z than other online shops
  • MediaMarkt is more popular among male online shoppers than female online shoppers
  • MediaMarkt has a larger share of shoppers with a medium household income than other online shops
  • MediaMarkt shoppers are more likely to live in large cities than online shoppers in general
  • Being successful is more important to MediaMarkt shoppers than to other online shoppers

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