Online shops: Zalando shoppers in Italy

Consumer Insights report

Online shops: Zalando shoppers in Italy

This report offers the reader a comprehensive overview of Zalando shoppers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Zalando shoppers in Italy (''brand users'') against Italian online shoppers in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online shops: Zalando shoppers in Italy

  • Zalando is more popular among Generation Z than other online shops
  • Compared to other online shops, Zalando has a relatively high share of female shoppers
  • Zalando has a larger share of shoppers with a high income than other online shops
  • Online shoppers in general and Zalando shoppers specifically, live in similar type of communities
  • Being successful is more important to Zalando shoppers than to other online shoppers

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