Online shops: AliExpress shoppers in Italy

Consumer Insights report

Online shops: AliExpress shoppers in Italy

This report offers the reader a comprehensive overview of AliExpress shoppers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AliExpress shoppers in Italy (''brand users'') against Italian online shoppers in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online shops: AliExpress shoppers in Italy

  • AliExpress is more popular among Generation Z than other online shops
  • AliExpress is more popular among male online shoppers than female online shoppers
  • AliExpress shoppers have a similar income distribution as online shoppers in general
  • 24% of AliExpress shoppers live in large cities
  • An honest and respectable life is less important to AliExpress shoppers than to other online shoppers

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