Online shops: AliExpress shoppers in Spain

Consumer Insights report

Online shops: AliExpress shoppers in Spain

This report offers the reader a comprehensive overview of AliExpress shoppers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AliExpress shoppers in Spain (''brand users'') against Spanish online shoppers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online shops: AliExpress shoppers in Spain

  • The share of online shoppers using AliExpress declined by 8 percentage points since Q1 of 2022
  • 42% of AliExpress shoppers are part of Generation X
  • There is a fairly even split of male and female AliExpress shoppers
  • The education level of AliExpress shoppers and online shoppers are similar
  • A happy relationship is more important to AliExpress shoppers than to other online shoppers

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