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U.S. Gen Z & Millennials social network penetration 2019, by gender
YouTube was the social media platform with the biggest reach among U.S. Gen Z and Millennial internet users regardless of gender. During the September 2019 survey, 95 percent of male and 92 percent of female respondents stated that they used the online video platform. In contrast, Facebook had a 70 and 78 percent reach respectively.