Online shops: AliExpress shoppers in Brazil

Consumer Insights report

Online shops: AliExpress shoppers in Brazil

This report offers the reader a comprehensive overview of AliExpress shoppers in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AliExpress shoppers in Brazil (''brand users'') against Brazilian online shoppers in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: AliExpress shoppers in Brazil

  • 43% of AliExpress shoppers are Millennials
  • Compared to other online shops, AliExpress has a relatively high share of male shoppers
  • AliExpress shoppers have a similar income distribution as online shoppers in general
  • Online shoppers in general and AliExpress shoppers specifically, live in similar type of communities
  • Similar aspects of life are important to AliExpress shoppers and other online shoppers

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