Online payment: Klarna users in the United States

Consumer Insights report

Online payment: Klarna users in the United States

This report offers the reader a comprehensive overview of Klarna users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in the United States (''brand users'') against U.S. online payment users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online payment: Klarna users in the United States

  • Klarna is more popular among Millennials than other online payment services
  • A relatively high share of Klarna users have a college degree
  • 26% of Klarna users live in medium-sized towns
  • Reddit is more popular among Klarna users than the average online payment user

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