Messengers: Microsoft Teams users in South Africa

Consumer Insights report

Messengers: Microsoft Teams users in South Africa

This report offers the reader a comprehensive overview of Microsoft Teams users in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Microsoft Teams users in South Africa (''brand users'') against South African messenger users in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on messengers: Microsoft Teams users in South Africa

  • Microsoft Teams is more popular among Millennials than other messenger services
  • There is a fairly even split of male and female Microsoft Teams users
  • Microsoft Teams has a larger share of users with a high income than other messenger services
  • Microsoft Teams users are more likely to live in large cities than messenger users in general
  • Being successful is less important to Microsoft Teams users than to other messenger users

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