Consumer Insights report
This Brand Report covers Vaio in the laptops market of Germany. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of September 2023.
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This report offers the reader a comprehensive overview of Vaio owners in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Vaio owners in Germany (''brand users'') against German laptop owners in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts.
The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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