Home insurance: Ergo customers in Germany

Consumer Insights report

Home insurance: Ergo customers in Germany

This report offers the reader a comprehensive overview of Ergo customers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ergo customers in Germany (''brand users'') against German home insurance holders in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: Ergo customers in Germany

  • Ergo is more popular among Generation Z than other home insurance brands
  • 35% of Ergo customers have a college degree
  • Ergo customers are more likely to live in medium-sized towns than home insurance holders in general
  • Instagram is more popular among Ergo customers than the average home insurance holder

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