Home insurance: China Continent customers in China

Consumer Insights report

Home insurance: China Continent customers in China

This report offers the reader a comprehensive overview of China Continent customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China Continent customers in China (''brand users'') against Chinese home insurance holders in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on home insurance: China Continent customers in China

  • The current share of home insurance holders using China Continent is fairly similar to Q3 of 2021
  • Like other home insurance brands, China Continent has a high share of customers that are Millennials
  • There is a fairly even split of male and female China Continent customers
  • 12% of China Continent customers have a doctoral degree
  • Being successful is less important to China Continent customers than to other home insurance holders

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