Grocery stores: Metro Cash & Carry shoppers in China

Consumer Insights report

Grocery stores: Metro Cash & Carry shoppers in China

This report offers the reader a comprehensive overview of Metro Cash & Carry shoppers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Metro Cash & Carry shoppers in China (''brand users'') against Chinese grocery store shoppers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Metro Cash & Carry shoppers in China

  • Metro Cash & Carry is more popular among Millennials than other grocery stores
  • There is a fairly even split of male and female Metro Cash & Carry shoppers
  • Metro Cash & Carry has a larger share of shoppers with a high income than other grocery stores
  • Metro Cash & Carry shoppers are more likely to live in megacities than grocery store shoppers in general
  • Learning new things is more important to Metro Cash & Carry shoppers than to other grocery store shoppers

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