Grocery stores: Metro shoppers in Canada

Consumer Insights report

Grocery stores: Metro shoppers in Canada

This report offers the reader a comprehensive overview of Metro shoppers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Metro shoppers in Canada (''brand users'') against Canadian grocery store shoppers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Metro shoppers in Canada

  • The age distribution of Metro shoppers and grocery store shoppers overall is fairly similar
  • There is a fairly even split of male and female Metro shoppers
  • Metro has a smaller share of shoppers with a low income than other grocery stores
  • Metro shoppers are more likely to live in cities with over 1 million inhabitants than grocery store shoppers in general
  • An honest and respectable life is an important aspect of life for 52% of Metro shoppers

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