Grocery delivery: Marley Spoon users in Germany

Consumer Insights report

Grocery delivery: Marley Spoon users in Germany

This report offers the reader a comprehensive overview of Marley Spoon users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Marley Spoon users in Germany (''brand users'') against German grocery delivery users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: Marley Spoon users in Germany

  • The current share of grocery delivery users using Marley Spoon is fairly similar to Q3 of 2021
  • Marley Spoon is more popular among Millennials than other grocery delivery services
  • 55% of Marley Spoon users are male
  • A relatively high share of Marley Spoon users have a college degree
  • Career advancement is more important to Marley Spoon users than to other grocery delivery users

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