E-Book shops: Barnes & Noble customers in Canada

Consumer Insights report

E-Book shops: Barnes & Noble customers in Canada

This report offers the reader a comprehensive overview of Barnes & Noble customers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Barnes & Noble customers in Canada (''brand users'') against Canadian E-book shoppers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on e-Book shops: Barnes & Noble customers in Canada

  • Barnes & Noble is more popular among Generation Z than other E-book shops
  • Compared to other E-book shops, Barnes & Noble has a relatively high share of male customers
  • Barnes & Noble has a larger share of customers with a high income than other E-book shops
  • Barnes & Noble customers are more likely to live in large cities than E-book shoppers in general
  • Learning new things is less important to Barnes & Noble customers than to other E-book shoppers

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