Daily newspapers: Yangtse Evening Post readers in China

Consumer Insights report

Daily newspapers: Yangtse Evening Post readers in China

This report offers the reader a comprehensive overview of Yangtse Evening Post readers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Yangtse Evening Post readers in China (''brand users'') against Chinese readers of daily newspapers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: Yangtse Evening Post readers in China

  • Yangtse Evening Post is more popular among Millennials than other daily newspapers
  • Compared to other daily newspapers, Yangtse Evening Post has a relatively high share of male readers
  • Yangtse Evening Post has a larger share of readers with a medium household income than other daily newspapers
  • Yangtse Evening Post readers are more likely to live in cities with over 1 million inhabitants than readers of daily newspapers in general
  • Learning new things is less important to Yangtse Evening Post readers than to other readers of daily newspapers

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