Car rental: Europcar customers in South Africa

Consumer Insights report

Car rental: Europcar customers in South Africa

This report offers the reader a comprehensive overview of Europcar customers in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Europcar customers in South Africa (''brand users'') against South African car rental bookers in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car rental: Europcar customers in South Africa

  • The share of car rental bookers using Europcar declined by percentage points since Q1 of 2021
  • Europcar is more popular among Millennials than other car rental providers
  • Europcar is more popular among male car rental bookers than female car rental bookers
  • 70% of Europcar customers have a college degree
  • Safety and security is more important to Europcar customers than to other car rental bookers

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