Car makes: Toyota drivers in South Africa

Consumer Insights report

Car makes: Toyota drivers in South Africa

This report offers the reader a comprehensive overview of Toyota drivers in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Toyota drivers in South Africa (''brand users'') against South African car drivers in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on car makes: Toyota drivers in South Africa

  • The current share of car drivers driving Toyota is fairly similar to Q1 of 2021
  • The age distribution of Toyota drivers and car drivers overall is fairly similar
  • Toyota is more popular among male car drivers than female car drivers
  • 36% of Toyota drivers have an upper secondary education with the permission to go to university
  • Being successful is more important to Toyota drivers than to other car drivers

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