Book stores: Amazon shoppers in South Africa

Consumer Insights report

Book stores: Amazon shoppers in South Africa

This report offers the reader a comprehensive overview of Amazon shoppers in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in South Africa (''brand users'') against South African book store shoppers in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on book stores: Amazon shoppers in South Africa

  • Amazon has a high share of shoppers that are part of Generation Z compared to the total online population
  • There is a fairly even split of male and female Amazon shoppers
  • Compared to the average consumer, Amazon shoppers are more likely to have a high income
  • Book store shoppers in general and Amazon shoppers specifically, live in a similar type of communitiy
  • Safety and security is less important to Amazon shoppers than to other book store shoppers

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