Banks: China Minsheng Bank customers in China

Consumer Insights report

Banks: China Minsheng Bank customers in China

This report offers the reader a comprehensive overview of China Minsheng Bank customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China Minsheng Bank customers in China (''brand users'') against Chinese banking customers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on banks: China Minsheng Bank customers in China

  • The share of banking customers using China Minsheng Bank grew by percentage point since Q2 of 2021
  • China Minsheng Bank is more popular among Generation X than other banks
  • 54% of China Minsheng Bank customers are female
  • 18% of China Minsheng Bank customers have a technical or vocational education
  • Tradition is more important to China Minsheng Bank customers than to other banking customers

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